We've been in the ice cream business for over 50 years and one thing we have learned is to never skimp on the product.  We use a 14% butterfat recipe made in small batches with quality ingredients. We believe in slabs of dark chocolate and real fruit puree.  And while our frozen yogurt is 98% fat free you would never know it with all of the chunks of crushed oreos and candy morsels rolled in.